Snorkel and boat tour leads in Aruba

An activity platform can take 20 to 30 percent of every seat it sells for you, and 30 percent is the default for a new supplier. The same guest, booking from your own page, costs you nothing per seat.

Commission range: OTA Playbook on GetYourGuide supplier rates. Industry summary of published supplier terms, not your specific contract.

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The money

What does a platform seat cost a boat tour here?

20 to 30 percent of the seat on GetYourGuide, with 30 percent the default for new suppliers. Established operators negotiate to 25 or 28. A direct booking costs zero.

The bi-weekly payout option adds about 2 percent on top of that. Viator publishes an 8 percent travel-agent commission, which is not the same as what it charges you as the operator, and no flat supplier rate is published anywhere. Read your own agreement.

GetYourGuide rates: OTA Playbook. Viator agent commission: Viator Agent Resource Center.

LEAD / 01

The guest who sails tomorrow

They land tonight and want a boat by Thursday. That search happens once, on a phone, and the operator they can call or message right then takes the booking.

LEAD / 02

The couple planning in February for July

Slow, patient, comparing. This is usually the private charter rather than the shared seat, and it arrives as an email or a message rather than a phone call.

LEAD / 03

The shortlist for best snorkel tour in Aruba

Asked once of an assistant, answered with two or three operator names and nothing underneath. Either you are one of them or you are not in the conversation.

LEAD / 04

The private charter

A proposal, a birthday, a company day out. One booking worth a boatful of seats, and it usually starts with a message rather than a checkout button.

What changes

What changes for your tour operation.

Guests find the trip they want and reach you about it directly, your own booking link sits beside the platform listing, and every seat request gets counted.

You get found by the trip, not the company name

Snorkel, sunset sail, private catamaran, the Antilla wreck. Guests search the experience they want. They cannot search your company name because they have never heard it.

Your own booking link gets seen

A guest who only sees the platform listing has no reason to look for you directly. When your page shows up beside it, the commission-free version becomes an option.

Every seat request is counted

How many guests called, messaged or asked about a charter, in one number a month, in plain language. No contracts and no minimum term.

Leads, not likes. If it is not a real person trying to buy from you, it does not go in the count.

Before you ask

Questions tour operators ask.

Should I leave Viator or GetYourGuide and sell direct instead?

No. Keep the listing, it fills seats you would not have filled. The aim is to stop paying a percentage on the guests who searched for a snorkel tour in Aruba and would have found you anyway.

How much commission does GetYourGuide take from an Aruba tour operator?

20 to 30 percent, with 30 percent the default for a new supplier. High-volume operators negotiate down to 25 or 28. Choosing the bi-weekly payout adds roughly 2 percent on top of that.

Does Viator take the same cut as GetYourGuide?

Viator publishes an 8 percent travel-agent commission, which is a different thing from the supplier rate it charges you. Its supplier commission varies by location and is not published as a flat number, so check your own contract.

What about September and October, when the island is quiet?

Those are Aruba's two lowest months, and off-peak rates run roughly 40 percent below peak. A page and a profile that keep producing enquiries do not switch off in the quiet season the way a paused ad budget does.

Do I have to sign anything?

No contract. Month to month, stop whenever a month ends. Everything built for the business stays with the business, including the bookings that already came in.

Season dates: VisitAruba. Off-peak rate gap: Timeshares Only.

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